webTactics | Day Communications is one of Canada”s leading advertising and communications agencies focused on employer branding and recruitment marketing. We partner with public and private sector organizations across the country to help them compete for talent. Our work sits at the intersection of strategy, creativity, and performance – driving real, measurable outcomes.
What you’ll be doing:
As a Digital Advertising Specialist, you”ll play a central role in planning, launching, and optimizing multi-platform digital campaigns for a diverse roster of clients. You”ll be hands-on in the work, responsible for campaign performance, and encouraged to bring practical, up-to-date ideas to how recruitment marketing is delivered.
Salary: $60,000 – $70,000
Vacancy Type: Replacement
In this role, you will:
- Execute paid digital media campaigns across search, social, and video platforms including Google, YouTube, Meta, LinkedIn, and TikTok
- Conduct keyword research, write high-impact ad copy, and set up paid search and paid social campaigns across platforms including Google, YouTube, Meta, LinkedIn, TikTok, and others
- Actively monitor live campaigns, optimizing toward performance goals and moderating community engagement where required
- Track and manage budgets across multiple platforms, ensuring accurate pacing and budget adherence
- Build clear, insight-driven performance reports
- Set up and manage GA4 tagging, event tracking, and conversion measurement on custom landing pages to ensure data integrity
What We Offer
- A hybrid work environment to support flexibility and work-life balance
- Comprehensive health benefits, including extended health, vision, and dental care
- Employer-matched RRSP contributions to help you invest in your future
- Opportunities for professional growth and development, with dedicated resources to support your career journey
- Paid sick and personal days to ensure your well-being
What you bring to the role
- Bilingualism, fluent in French & English (verbal and written)
- 2+ years of hands-on experience building and optimizing paid campaigns across multiple platforms and clients
- A Google Ads Certification and experience with tracking frameworks (UTMs, GTM, and platform pixels)
- An analytical mindset, you enjoy interpreting data and delivering actionable insights
We believe in empowering our team members and fostering an inclusive, supportive culture. Workplace accommodations are available, not only during recruitment, but throughout employment. Want to learn more about who we are? Visit https://webtactics.ca/careers/ to explore our values and discover why webTactics is a great place to work.
Only candidates selected for an interview will be contacted.